Marketing Executive and Content Creator
update posted 5 days ago in Digital Marketing Shortlist Email JobJob Detail
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Job ID 173337
Job Description
173337
Digital Marketing & Content Executive
Location: Staffordshire / West Midlands – multi-site roleHours: Monday to Friday, Full TimeSalary: Competitive, dependent on experienceContract: Permanent
We are working with a highly successful and rapidly growing independent property business looking to recruit a talented Digital Marketing & Content Executive.
This is a fantastic opportunity to join an ambitious multi-branch company with a strong presence across Staffordshire and the West Midlands, covering estate agency, lettings, financial services and wealth management.
The business has experienced significant growth over recent years and now wants to take its digital marketing to the next level.
This is very much a hands-on marketing role.
You won’t simply be creating strategies and passing them to somebody else. You’ll be planning content, filming it, editing it, posting it, running paid advertising campaigns and analysing the results.
The Role
Working closely with the Marketing Lead, directors and individual branch teams, you’ll be responsible for increasing the company’s visibility online and generating genuine enquiries across the business.
Your responsibilities will include:
• Planning, building and managing Facebook and Instagram advertising campaigns through Meta Ads Manager• Creating campaigns designed to generate valuation, landlord, mortgage and recruitment leads• Managing audiences, retargeting, lead forms and tracking• Monitoring advertising spend, leads and cost per lead• Testing different creative, audiences and copy to improve campaign performance• Managing social media accounts across Facebook, Instagram, TikTok and LinkedIn• Creating and managing a monthly content calendar• Producing content around new properties, successful sales and lets, market updates, customer reviews, team stories and community activity• Shooting and editing property photography, walkthrough videos, reels and short-form video content• Creating engaging content featuring branches, employees and local areas• Responding to social media comments and enquiries and ensuring leads reach the appropriate team• Maintaining an organised library of photography, video and marketing assets• Keeping websites, property portals and Google Business Profiles accurate and up to date• Supporting local SEO, organic search and review generation• Monitoring reach, engagement, leads and conversions• Producing clear monthly marketing reports and identifying opportunities for further growth
AI & Marketing Technology
The business is keen to embrace AI and new technology, so this will be an important part of the role.
You’ll be encouraged to use tools such as ChatGPT, Claude, Canva AI, CapCut and Meta’s AI advertising tools to improve content creation, editing, design, reporting and productivity.
You’ll also have the freedom to identify and test new technology that could help the wider business work more effectively.
About You
We’re looking for somebody creative, commercially minded and comfortable getting stuck in.
You should have:
• Proven experience running successful Facebook and Instagram advertising campaigns through Meta Ads Manager• The ability to demonstrate results from previous paid campaigns• Strong experience managing business social media accounts• Confidence using AI tools for content, copy, design and administration• Excellent general IT skills and the ability to quickly learn new platforms• Strong written communication skills and an understanding of what works across different social platforms• A creative eye for content• Excellent organisation and the ability to manage marketing requirements across several locations• A proactive approach and plenty of ideas
Experience with photography, videography and video editing would be a major advantage, particularly using platforms such as CapCut, Lightroom, Premiere Pro or similar.
Previous marketing experience within estate agency, lettings, property or financial services would also be beneficial, although it isn’t essential.
Knowledge of property portals, Google Business Profiles, basic website editing and SEO would be advantageous.
As the role involves visiting different offices, a full UK driving licence and access to a car would be preferred.
Why Apply?
This isn’t a marketing role where every idea has to go through layers of approval.
You’ll be joining a successful, growing independent business that wants somebody who can bring ideas to the table, try new approaches and take genuine ownership of its digital presence.
You’ll have the opportunity to influence how an established multi-branch property business presents itself online, with the backing and budget to test what works.
As the company continues to expand, there will also be plenty of scope for the role itself to develop.
If you’re a hands-on digital marketer who enjoys creating content just as much as analysing the numbers behind it, we’d love to hear from you.
To apply, please send your CV along with examples of social media accounts, advertising campaigns, photography or video content you have worked on.
AMR – Specialist Property Recruiters
