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Top social media tips for estate agents

Social media is an imperative tool for estate agents to market their businesses – in fact, if you don’t have a social media presence then it’s likely you’re missing out on vital sales. 95% of property searches now start online*, and that of course includes social media.

It can be difficult for estate agents to find time to update their social media accounts, so here are a few key tips from Alexis Mead, Director at AMR Recruitment, the property recruitment specialists, to optimise your efforts:

1.    Ensure you have fully completed profiles with each major social networking site: The key sites for networking with your potential customers tend to be Twitter and Facebook, so make sure your profile pages are up to date, including all the relevant contact information, locations you cover, plus details of any special offers.

2.    Update your accounts regularly: There’s nothing worse than an empty profile page – remember to add engaging content regularly, including new property details, company news or staff achievements. Try and include photos or videos where possible as this helps to drive more interest to your updates.

3.    Engage in conversation: Successful social media means engaging in conversation with potential customers as well as posting updates. By searching for relevant topics and responding to conversations you are giving your brand a human voice as well as placing yourself in front of potential customers. Conversation could be about anything from a local issue to last night’s television – topics don’t have to focus solely on property.

4.    Run a competition: A great way of driving people to your social media pages is by hosting a competition, such as giving away a bottle of champagne and asking people to like, share or comment on the post to enter. This in turn helps your brand to reach more people, increasing awareness.

5.    Schedule your updates: There are several free social media management software tools available online to help you schedule in your posts for the week, so you don’t have to manually prepare each one if you’re short on time.

6.    Use hashtags: Using appropriate hashtags will increase the chance of your post being seen. Many towns and cities now have their own hashtags which local people use – you can easily find these with a simple search on Twitter or Facebook. 

7.    Always respond to questions: When a customer or potential customer asks you a question on social media, make sure you reply within 24 hours. It can be useful to set aside some time first and last thing in the day to check your social media profiles for any activity. Alternatively, ensure you receive updates by email for when someone interacts with you.

8.    Advertise your presence: Ensure people know where to find you on social media by adding details to your business cards, email signature, website, boards and marketing literature.

9.    Follow your competitor’s followers: The people who engage with your competitiors’ social media profiles are more than likely going to be interested in what your company can offer them.

10.  Consider writing a blog: Blogs are not only a great way of improving search engine optimisation (SEO) for your website, but they also provide interesting and bespoke content for your social media pages which links people to your website. Consider writing short blogs on topics your customers will want to know about, such as ways to optimise selling a home or how to save money.

For more tips on using social media to promote your business, contact me on Twitter @AMR_Recruitment or on Facebook: www.facebook.com/AMRRecruitment

*According to studies by eMoov.co.uk

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